Privacy policy

Last updated: 7 October 2026

At Shaped Chic, we respect your privacy and want you to feel confident about how your personal information is handled.

This privacy policy explains what information we collect, why we collect it, how we use it, how long we keep it and the choices you have.

Who we are

Shaped Chic provides non-invasive body contouring, wellness and beauty treatments.

Business: Shaped Chic
Location: Hemel Hempstead, Hertfordshire, United Kingdom
Email: info@shapedchic.com
Website: shapedchic.com

Shaped Chic is responsible for deciding how and why your personal information is used when you deal directly with us.

What information we collect

The information we collect depends on how you interact with us.

This may include:

• your name;
• email address;
• telephone number;
• appointment and booking details;
• messages and enquiries you send us;
• information you provide during a consultation;
• relevant health, medical or medication information;
• treatment history and treatment notes;
• before and after photographs, where appropriate;
• payment and transaction information;
• your marketing preferences;
• information you provide through our website, booking system, social media or advertising enquiry forms;
• technical information about how you use our website, such as your browser, device and website activity.

We only ask for information that we reasonably need.

Health and consultation information

Some of our treatments require us to ask about your health, medication, medical history or other information that may affect whether a treatment is suitable for you.

We collect this information to help us assess treatment suitability, protect your safety and provide appropriate treatment and aftercare.

Health information is considered particularly sensitive under data protection law, so we treat it with additional care.

Where required, we will ask for your clear consent before collecting and using this information.

We do not use information about your health or medical history for advertising or unrelated marketing.

How we collect your information

Most of the information we hold comes directly from you.

For example, when you:

• contact us through our website;
• complete an enquiry form;
• respond to one of our advertisements;
• contact us through social media;
• email, call or message us;
• schedule a consultation;
• book an appointment through Fresha;
• complete a consultation, consent or health questionnaire;
• attend a treatment;
• make a payment;
• provide feedback;
• join our mailing list;
• interact with our website.

If you contact or book with us through another platform, such as Fresha, Facebook or Instagram, that platform may also collect and use your information under its own privacy policy.

Why we use your information

We may use your information to:

• respond to enquiries;
• arrange consultations and appointments;
• manage your bookings;
• provide treatments you have requested;
• assess whether a treatment is suitable for you;
• maintain accurate consultation and treatment records;
• provide appropriate aftercare;
• contact you about an existing consultation, appointment or treatment;
• process payments and maintain transaction records;
• respond to questions, concerns or complaints;
• meet legal, insurance, tax and record-keeping requirements;
• protect the security of our website and systems;
• understand how our website is being used;
• improve our website and services;
• send you information about Shaped Chic services, news or offers where we are permitted to do so.

We do not sell your personal information.

The legal reasons we use your information

Data protection law requires us to have a valid reason for using your personal information.

The reason we rely on depends on what we are using the information for.

Providing a service to you

We need certain information to arrange consultations, manage appointments and provide services that you have requested.

For example, we need your contact details to arrange an appointment and communicate with you about your booking.

Our legal responsibilities

Sometimes we need to keep or use information because the law requires us to.

This may include certain financial, tax or business records.

Running Shaped Chic responsibly

Sometimes we have a reasonable business need to use information.

For example, we may need information to:

• respond to an enquiry;
• maintain business records;
• deal with a complaint;
• protect our business against fraud;
• maintain the security of our website;
• understand and improve our services.

We only rely on this where our reason for using the information does not unfairly interfere with your privacy.

Your permission

In some circumstances, we will ask for your permission before using your information.

This may include:

• certain types of marketing;
• optional website cookies;
• certain uses of photographs;
• collecting and using sensitive health information where consent is required.

Where we rely on your consent, you can change your mind at any time.

Changing your mind will not affect anything we lawfully did with your information before you withdrew your consent.

Who we share your information with

We do not sell or rent your personal information.

We may share limited information with trusted companies that help us operate Shaped Chic.

These may include:

Fresha

We may use Fresha for appointment booking and management.

Fresha may process information about you when you use its booking platform. Fresha also has its own privacy policy explaining how it handles your information.

Payment providers

Payment providers may process information needed to complete your payment.

We do not normally need to store your complete payment card details ourselves.

Website and technology providers

Companies that host, maintain or provide services for our website may process limited information on our behalf.

Email and communication providers

We may use third-party services to send emails, appointment communications or other messages.

Enquiries submitted through this website are delivered using FormSubmit, which processes the information entered in the form so it can be emailed to Shaped Chic.

Analytics and advertising providers

If you choose to allow optional cookies, we may use analytics or advertising services to understand how people interact with our website or advertising.

Professional advisers

We may share information with our accountant, insurer, legal advisers or other professional advisers where reasonably necessary.

Regulators and authorities

We may disclose information where we are legally required to do so, including to government bodies, regulators or law enforcement organisations.

Whenever possible, we limit what we share to the information genuinely needed for the relevant purpose.

Information stored outside the UK

Some of the technology companies and services we use may store or process information outside the United Kingdom.

Where this happens, we take reasonable steps to make sure appropriate protections are in place for your personal information in line with UK data protection requirements.

How long we keep your information

We only keep personal information for as long as we reasonably need it.

Different types of information are kept for different lengths of time depending on why we collected them and any legal, insurance or professional requirements that apply.

Enquiries

If you make an enquiry but do not go on to become a client, we normally keep your enquiry for up to 12 months after our last contact with you.

We may delete it sooner if we no longer need it.

Consultation, health and treatment records

We normally keep your consultation, health and treatment records for three years after your last treatment with Shaped Chic.

This period reflects our current insurance and professional record-keeping requirements.

These records may include:

• consultation forms;
• health questionnaires;
• consent forms;
• treatment notes;
• relevant medical information;
• treatment history;
• aftercare records.

At the end of the three-year period, we will normally securely delete or anonymise this information unless we have a valid reason or legal requirement to keep it for longer.

Treatment photographs

Where before and after photographs form part of your treatment record, we normally keep them for the same three-year period after your last treatment.

Photographs that you have separately agreed can be used for marketing are treated separately from your confidential treatment records.

Giving permission for a photograph to be used for marketing is optional and is not a condition of receiving treatment.

Financial and transaction records

We keep financial, payment and transaction records for as long as required by applicable tax, accounting and legal requirements.

Marketing information

We keep your marketing information while you continue to receive marketing from us.

You can ask us to stop marketing to you at any time.

If you unsubscribe, we may keep a small amount of information, such as your email address, on a suppression list. This helps us make sure we do not accidentally add you back to our marketing communications.

Keeping information for longer

Occasionally, we may need to keep information for longer than our usual period.

For example, this may be necessary if there is:

• an ongoing complaint;
• an insurance claim;
• a legal dispute;
• another legal requirement that means the information needs to be retained.

We will only keep the information for longer where there is a genuine reason to do so.

We review the information we hold periodically and securely delete or anonymise information when we no longer need it.

Before and after photographs

Before and after photographs may sometimes form part of your treatment record.

We will explain why photographs are being taken and how they will be used.

Photographs taken for your confidential treatment record will not automatically be used for marketing.

If we would like to use identifiable photographs on our:

• website;
• social media;
• advertisements;
• promotional materials;

we will ask for appropriate permission separately.

You can say no to promotional photography without affecting your ability to receive treatment.

Where our use of a photograph is based on your consent, you can withdraw that consent for future use.

We cannot always remove material that has already been printed, published or shared by other people, but we will stop using the image ourselves where reasonably possible after consent is withdrawn.

Marketing

We may occasionally contact you about Shaped Chic treatments, services, news or offers where you have agreed to receive these communications or where data protection and electronic marketing rules otherwise allow us to do so.

You can opt out of marketing at any time.

You can:

• use the unsubscribe option included in a marketing message; or
• email us at info@shapedchic.com.

Opting out of marketing does not stop us from sending you necessary messages about something you have booked or purchased.

For example, we may still contact you about:

• an appointment;
• a consultation;
• a payment;
• treatment information;
• aftercare;
• an important change affecting a service you have booked.

These are service messages rather than marketing.

Cookies

This website does not currently use analytics, advertising pixels or optional cookies. If that changes, we will update this policy and provide appropriate choices before optional cookies are used.

Our website may use cookies and similar technologies where they are needed for the website to work.

Cookies are small files that websites can place on your device.

Some cookies are necessary for our website to work properly. These do not normally require your permission.

Other cookies may be used for things such as:

• website analytics;
• remembering preferences;
• measuring advertising;
• understanding how visitors use the website.

Where your permission is required, optional cookies will not be used unless you choose to allow them. If optional cookies are introduced, the website will provide controls so you can choose which optional cookies you allow.

You can also change your browser settings to control or delete cookies.

Keeping your information safe

We take reasonable steps to protect your personal information.

This includes taking measures designed to prevent information from being:

• lost;
• accidentally deleted;
• accessed without permission;
• changed without permission;
• disclosed to someone who should not receive it.

Access to client information is limited to people who genuinely need it to carry out their role.

No website, email service or computer system can be guaranteed to be completely secure, but we take the security of your information seriously and use safeguards appropriate to the information we hold.

Your rights

You have rights over your personal information.

Depending on the circumstances, you may be able to:

• ask us what personal information we hold about you;
• ask for a copy of your personal information;
• ask us to correct inaccurate or incomplete information;
• ask us to delete certain information;
• ask us to limit how we use certain information;
• object to certain ways we use your information;
• ask us to provide certain information in a format that can be transferred elsewhere;
• withdraw your consent where we rely on consent.

These rights do not apply in exactly the same way in every situation.

For example, we may sometimes need to keep certain records even if you ask us to delete them because we have a legal, insurance or other valid reason for retaining them.

If you would like to exercise one of your rights, contact us at:

info@shapedchic.com

We may need to confirm your identity before providing or changing personal information.

If you have a concern or complaint

If you are concerned about the way Shaped Chic has collected, used, stored or shared your personal information, please contact us.

Email: info@shapedchic.com

We will acknowledge a data protection complaint within 30 days.

We will take appropriate steps to investigate your concern and will keep you informed about the outcome.

We would always welcome the opportunity to look into your concern directly.

You also have the right to raise a concern with the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

You can find information about making a complaint at ico.org.uk.

Links to other websites

Our website may contain links to websites and services operated by other organisations, including our Fresha booking page and social media accounts.

When you follow a link to another organisation’s website or service, that organisation may collect and use your information under its own privacy policy.

Shaped Chic is not responsible for the privacy practices of websites or services that we do not control.

We recommend reading their privacy information if you would like to understand how they use your data.

Changes to this privacy policy

We may update this privacy policy if:

• our services change;
• the technology we use changes;
• our legal or regulatory responsibilities change;
• the way we use personal information changes.

When we make changes, we will update the date shown at the top of this page.

If we make a significant change that affects how we use your information, we will take reasonable steps to make this clear.

Contact Shaped Chic

If you have a question about this privacy policy, would like to exercise one of your data protection rights, or have a concern about how we use your personal information, please contact us.

Shaped Chic
Hemel Hempstead, Hertfordshire
United Kingdom

Email: info@shapedchic.com
Website: shapedchic.com